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I was thinking about this in the morning and I couldnt find a good reason for it being so. Is it because it allows a different kind of journalism where nobody restricts what you want to write. You can write what you want to write. Or is it the bulk of people you can move the information to. May be it is a mixture of both. Or it is something totally unknown to me - if that is the case, someone please give some inputs.
Blogging must be important - because Google and Microsoft wouldnt have begun it if it was not. But I dont get an insight into the business model behind blogging. Will it generate revenue at some point of time or is it just a branding effort?
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Blogging - not the personal diary kinds - are taken as an alternative mean to convey your point of view to a wide audience, without taking a conventional routes. Every newspaper might not want to endorse your take on particular issues. That's one kind of blogging - bloggernalism.
Second thing - it helps keeping in touch with people. Instead of communicating with emails, its preferred to put your updates at one site, so that people can come visit at their convenience. Personal kind of blogging.
Lastly, it's another hobby. People like to write, another vent of their artistic alter ego!
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